Mumsnet team up with Asda to save our children from sexiness
You've heard of Mumsnet right? Essentially, they're a bunch of Mary Whitehouses in Birkenstocks, all fussing over perceived threats to the nation's children. Now, Asda is teaming up with them so they look like they care as well.
The supermarket is giving the tutting online community the power to help gauge whether their products promote the sexualisation of children. This, of course, comes on the back of those bikinis that Primark sold. If you missed the story, the bargain bin shop were selling padded bikinis for foetuses which apparently exploited the 'Paedo Pound'.
Obviously, kiddie-fiddlers were thrilled when the bikinis were taken off the market because now, they'll be able to see children's nipples as they charge around the swimming pool as opposed to witnessing the illusion of breasts which, if you hadn't twigged, are a very adult trait... and of course, they're not interested in adult traits at all.
Justine Roberts, managing director and co-founder of Mumsnet, said Asda (specifically, the George clothing line) had joined House of Fraser and Mothercare in signing up to its 'Let girls be girls' campaign, which asks retailers to end 'the premature sexualisation of children through their products and marketing'.
Asda asked Mumsnet members for guidance on whether a product it was considering selling fell foul of the campaign aims. Its members' verdict was that the product was 'tasteless, but not overtly sexual'.
Speaking of which...
Next Week: "Are pencils deemed too phallic and are they making our toddlers aroused?"