Matalan say I should do what with my children?

14 June 2010

The second glance - sometimes it's to check we've recognised a face in the crowd, other times it's to confirm our speed, or the time, or the price of Nescafe Gold Blend.

Or, in the case of avid Bitterwallet reader Mike and his partner, it's to check Matalan's definition of good parenting, as seen on their website (click for larger image):

Bitterwallet - Matalan nursery banner

Straight from the Marks and Spencer book on Ambiguous Use of Fonts and Language for Copywriting, Volume I.


  • Yakkity
  • PaulH
    @Yakkity Yes...
  • TheIllegitimateSonOfGunn
    Oh look, another non-story. Some people need to grow up.
  • -]
    Bit of advice - when uploading images to use, don't put the word "banner" in the filename - any decent adblock software (such as adblockplus) will be filtering all images with banner in the filename. I had to view page source to see the image, after being sat there thinking "wtf is dis real? nothing here".
  • Peter F.
    Um, what's the problem?
  • John S.
    Shanks here. Is the point of this article simply that the author has realised that word 'tucking' is a bit like the f-word? If so, then they are a can't.
  • Matt
    I think the point is that the font they have used and the size/res that they have it on the website makes it look very much like fucking, not tucking
  • Nobby
    It looks more like tucking than fucking to me. Fucking begins with an f, whereas this is clearly a t. And, unlike the M&S one, it is not cut from above.
  • Dirty F.
    Bitter wallet are peadophiles
  • bigballs
    clearly says tuck. whats the tucking problem!!
  • Uncle C.
    That's funny. I also often have trouble fucking in midday trolls at night.
  • Mike
    I believe most people would double read it, or is it just my eyesight?! I think the *point* of most of these stories are that some dick in marketing department is paid (no doubt too much) to come up with these designs, then can't even proof read them properly to see what the rest of us childish people tucking see!
  • Amanda H.
    Nobby: Fucking usually begins with drugging the slappers drink.
  • Bonnie
    i quite like the way that on the live matalan link they have now replaced the banner with all letters of the alphabet with the letter "t" in bold. genious!
  • Matalan B.
    [...] Oh dear. Seems the marketing people at Matalan have taken their bat and ball home in a sulk. Yesterday we suggested the banner on their website required a second glance, because otherwise it appeared Matalan were suggesting child abuse. [...]
  • businessman
    When I was a kid I used to love chortling at the credits rolling at the end of Top of the Pops. The "groovy" typeface made mincemeat of Pan's People choreographer "Flick Colby" lol
  • best a.
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