Yellow Pages RIP
The famous Yellow Pages is going to die. That's right. Owd codgers like J R Hartley are going to be left wanting as they have their phonebooks ripped from their trembling hands, shoved face first before a computer they don't understand.
J R Hartley is going to shrivel up and die.
That's because the company behind the iconic directory is moving the core of its business online in a 4 year plan will see it becoming an online hub for local businesses.
Firms selling their services via the site will be tempted with loyalty schemes, marketing initiatives and computer software to help them do their accounting and the like.
The book itself has been sidelined in favour of users going online for information, but it still serves a vital role in rural areas where the internet connection is either slower than sickly snail, or indeed, non-existent.
On the new online Yellow Pages, Chief executive Mike Pocock says: "It will be a single site where consumers can get access to all their local merchants and understand what services they offer."
Oh! The Yellow Pages symbol is some hands walking across some pages. Only just got that. Brilliant. It isn't a robot walking on water at all. Marvellous news that.