Wine that tells you what a fat drunk you are

20 February 2014

When you open a bottle of wine, chances are you’re trying to plunge yourself into oblivion to erase the awful grinding drudgery of the day (Amirite, ladies?).

FineWineCellar

But Sainsbury’s want to shame wine drinkers just that little bit more by telling them how many CALORIES are in a glass. Their new labels are intending to help us make ‘more responsible health choices’ - although I would say that if you’ve got 3 boxes of Stowells of Chelsea and a Wham bar in your trolley, a nutritional information sticker isn’t going to make much difference.

However, Sainsbury’s think it’s important, because they did a survey and found that 85% of Britons knew how many calories are in a 125ml glass.

Jane Ellison, Public Health Minister, welcomed the move, saying: ‘The use of calorie labelling on alcoholic drinks is a key way the industry can help support responsible drinking. Sainsbury’s are once again helping to lead the way in providing consumers with the information that they need to make informed choices. We welcome this move and urge others to follow suit.’

For the record, apparently there are 228 calories, which is the equivalent of two fish fingers.

(Yes, but can fish fingers get you pished?)

2 comments

  • Phuck Y.
    They did a survey and allowed them to use their iphones to 'Google it' ?
  • Big M.
    'However, Sainsbury’s think it’s important, because they did a survey and found that 85% of Britons knew how many calories are in a 125ml glass.' I think that's 'didn't know'.

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