Why won't Piers Morgan just GO AWAY? And take Burger King's marketing fools with him?
He’s doing it obviously for money and to feed his gargantuan ego, but also to promote Flame, the new meat-flavoured scent from Burger King. We reported on Flame a while ago when it was launched in the States, but that campaign featured a similar but infinitely more agreeable image of the Burger King himself.
Who is any of this supposed to appeal to? Firstly, you’ve got a scent that smells of burgers, and secondly it’s being plugged by the man with the most smash-inable face in Britain. With his fucking clothes off (although whether it's actually his body is highly debatable in the extreme.)
It’s about as welcome as a new flavour of crisps that taste of hospital dustbins, with the Yorkshire Ripper munching away on a bag of them in the ad. Could Burger King have just not bothered and donated the cash they’ve shelled out on this campaign to some burning orphans or something. The fucking idiots.