Who is the worst retailer on the high street?
Over 12,500 consumers rated their favourite shops, based on price, service, products and after sales/returns and general satisfaction and things like 'would you recommend it to a friend?' and all that.
Sitting at the top of the pile, remarkably, you can find Lush. The cosmetics company came top of the same list in 2012 and finished second last year. Even though you can smell a Lush shop from a mile away and walking past one makes your eyes piss, it seems everyone adores the place.
It was praised for its personal touch, as well as having lovely staff and everyone seems to like the try-before-you-buy service and free demonstrations.
Meanwhile, the runt of the pack was WH Smith, bottom for a second year in a row, with everyone moaning about "crowded stores with limited stock". Dreadful typeface on the logo too. Not like the fancy old one. Elsewhere, Apple - who topped the table last year - slid down to 13th. It seems everyone has a gripe with how difficult it is to book an appointment at the 'Genius Bar'. Homebase and HMV saw massive indifference too.
WH Smith weren't happy and said in a statement: "This exercise is very misleading as WH Smith does not fit into any of the survey categories, while products like newspapers and magazines are not those that customers would 'recommend' a retailer for. The 104 customers that commented on WH Smith in this survey are not reflective of the 12 million customers that visit our stores each week, where our own independent survey of over a thousand customers continues to rate us highly."
Which!!! editor Richard Headland said: "We've seen time and again that people won't settle for bad customer service and this is supported by the results of our survey. Stores giving people the care and attention they want have happy customers who return."
TOPICS: High Street News