Which! say Tesco and Waitrose price match ain't ‘all it seems’

ocadoWhich! is back on the radar, furrowing their collective brow at everyone. Specifically, they're looking at Waitrose and Ocado and saying that they're not coming good on their promise to match online prices with Tesco on selected items.

The bastards.

Which! looked at their receipts and found numerous products, which were listed as part of their price-match promotions, that cost more of your pennies at Waitrose and Ocado in comparison to Tesco.

So, for example, if you have bought a pack of 20 Persil Non Bio Capsules, Tesco would've charged to £3.94 rather than Waitrose's £5.99.

Ocado and Waitrose claim that they've made it clear how their prices are matched, and note that their terms and conditions reflect this. This means, as a shopper, you'll have to check the Tesco website every time, to see if their products are cheaper.

Basically, a promotion which makes you check first isn't much of a promotion at all.

Ocado told Which?: “We’ve been price matching since 2008, and have always made it extremely clear that the promotion is based on Tesco’s standard retail prices and not temporary offers.”

Waitrose chipped in and said: “We make it very clear that our brand price match doesn’t include temporary promotions. We have more than 1,000 promotions a month in our shops running entirely separately to the price match.”

So there you have it. Don't you feel enriched now?


  • Marky M.
    Paragraph 7 has Which?, not Which! I do wish you'd make your minds up.
  • PokeHerPete
    I am considerably richer than yoooowwwwwwww
  • Joe
    I'm glad to pay a couple of quid extra at Waitrose to avoid going to Tesco. Tesco food is shit. Luckily for most things I buy Waitrose is the same price as Tesco for far better quality. Fuck Tesco.
  • tin
    Agree! The shite Tesco are selling these days is unbelievable. It's like they have a big enough slice of the market now to not bother with the quality any more, to the point that pretty much all their stuff isn't worth what they're asking for it. And I wish they'd fuck off with the enforced self service tills!
  • Joe
    Case in point Tesco: 4 fresh quarterpounders that look grey and don't taste very meaty at all, £2.23 Waitrose: 4 fresh quarterpounders that are obviously made from real beef mince, red, bloody and taste fucking fantastic, £2.49 Also Waitrose employ fit girls to work on the tills.
  • Whisky
    Its not just the food thats better at Waitrose, there are considerably less knuckle dragging fuckwits that shop there.
  • Paddy
    @Whisky, Evidently, you've never had the 'joy' of shopping in Waitrose in Gosport, Hants.....
  • Tweedskin
    I don't like going in Waitrose. There always seems to be an air of mild snobbery in there.....they can smell poverty.
  • PoshBastard
    ...and oddly enough, poverty smells exactly like Tesco's grey quarterpounders.
  • Grumpy
  • PoshBastard
    Grumpy not being grumpy? WTF Is dis real?
  • Joe
    @Paddy Try the Tesco in Commercial Road, Portsmouth and say that again. (Southsea boy here) Waitrose staff would have to be wanking into the cauliflowers before I'd consider anything else a step up.
  • gareth
    If you have to check the prices of things Waitrose is not the store for you.
  • noiseboy
    @ Paddy aggree 100% about tescos in comercial road!!! even the asda is better, less crack addicts!!!! I was one in that tesco and the woman in front of me hair was moving 1000`s of nits aghhhhhhh

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