Which is the nation's most hated supermarket?
The survey was conducted by Market Force Information through the Grocer mag, who interviewed 6,800 people, talking to them about where they shopped, and whether or not they'd recommend it to someone else.
Coming out on top, was teacher's pet Waitrose, followed by Marks & Spencer and Aldi. In fourth place was Sainsbury's, chased by Morrisons, Asda, and the Co-operative. Tesco, as we know, sat in last place.
This study looked at what is considered to be the six aspects of the shopping experience, and Tesco scored badly in all of them. They came last for cashier courtesy and store cleanliness, seventh for the availability of items and the ability to find them and sixth for speciality department service and checkout speed. Apart from checkout speed, which Aldi won, Waitrose came out in first place in all categories.
Tesco's problem, it seems, is that their stores are badly designed and, you can only assume that widespread poor service means that the staff are unhappy, thanks to woeful management. BW has spoken to staff from most retailers, and Tesco does seem to have a management problem.
Of course, Tesco are in the middle of one of the most difficult periods in their history, so there's time for it to turn itself around, but will consumers hang around and wait to see what they do? Current trends suggest that they'll just shop somewhere else.