Which is the best supermarket?

supermarket_sweep_b We all have our preferred supermarket, but when we all get together and our results are polled together, it turns out we like Iceland best. Yes. This surprised everyone it seems.

Anyway, Which!!! asked a bunch of people about the supermarkets of the UK, and the frozen food vendor came out on top - Peter Andre and his prawn ring must be over the moon!

The survey spoke to over 7,000 people, and Iceland got an overall score of 77 out of 100, getting top marks for offers, value for money, and convenient delivery times. In second place was Waitrose, who scored 74, and Ocado scored 73 in third place.

As for the big four, they didn't do so well, with Asda coming last in the list with their crappy score of 65. Sainsbury's scored 67, Tesco 68, and Morrisons 72. This was based on internet shopping, so people were asked about the substitutions they were offers, the site's ease of use, the quality of the delivery drivers, and all that stuff. Asda got panned over things like products being out of stock too frequently.

As for going to shops on the high street, Aldi and Lidl came up smelling of roses, as well as Waitrose who came top. Marks and Spencer fared rather well also, with the big four not cutting it once again. The worse supermarket was the maligned Co-Op, who got 'Worst Supermarket' for the third year on the bounce.

Alex Neill, Which!!! director of campaigns said: !While value for money remains a high priority, people want special offers to genuinely be special and they want a pleasant in-store shopping experience. When it comes to online shopping, we know convenient and low cost delivery slots are prominent factors in where people choose to shop."

Best online shop

Iceland - 77 (out of 100)
Waitrose - 74
Ocado - 73
Morrisons - 72
Tesco - 68
Sainsbury’s - 67
Asda - 65

Best high street grocer shop

Waitrose - 75
Aldi and Marks & Spencer - 69
Lidl - 67
Iceland - 66
Sainsbury’s 63
Asda - 61
Morrisons - 60
Tesco - 59
The Co-op - 57

What do you think?

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