Waitrose Voted UK's Top Store - More DSGi Negativity Here
Members of Which? have voted Waitrose as Britain’s favourite store in the consumer gurus’ high street shops survey, the supermarket retaining the crown it snaffled in the same poll last year.
Although Waitrose’s prices are higher than those of its rivals, the survey showed that excellent customer service is the key to a rewarding shopping experience. Personally, any supermarket where grown-ups let their kids push the frigging trolley around gets a thumbs-down from us and we’ve probably seen less of this in Waitrose than anywhere else.
Waitrose’s sister company John Lewis bagged second spot in the poll and both stores scored highly on environment, helpful staff and quality of products from the 14,000 Which? members that took part in the survey.
We’re almost embarrassed to report this because it’s starting to look as though we’ve got a vendetta against DSGi (we don’t) but Currys, Currys Digital and PC World all found themselves in the bottom ten.
Sports chains JJB and JD Sports were the bottom two stores in the poll, which is fitting as we’ve got absolutely no idea what the difference is between the pair of them.
Thanks to Daniel Austin.