Waitrose going toe-to-toe with Tesco in new price pledge
Ask the average man/woman in the street what they think of Waitrose and you’ll get the same stock answer – “Weeuurgh, it’s so posh and pricey and the meat comes from unicorns and the custard is made from angel milk and you need a masters degree in feng shui before they let you in the door and the security guards all talk like Tony Blair and weeuurgh….”
But absolutely none of that is true, and Waitrose are at pains to prove that with a new branded price-match campaign, which they might have announced from inside a yurt. Or might not have. Anyway, the upshot is that they’re vowing to price-match Tesco on 7,000 branded grocery items and will make the supermarket chain one per cent cheaper than Sainsbury’s. Take THAT, Waitrose-haterz.
The John Lewis-owned offering has been the fastest-growing supermarket of the past three years, and launched an ‘Essentials’ range back in 2009 in an attempt to ‘reposition’ itself or something. Looks like you don’t need to be a personal friend of a peer of the realm now if you want to nip in and buy some organic artisan bread….