Waitrose Drive Thru – when you’re too busy to fondle the artichokes
Ever get the midnight munchies for Heston smoked rosemary and avocado ice cream? Need emergency Herbs du Provence like, YESTERDAY?
Well, next month, Waitrose is expanding its Click and Collect service into its car parks, allowing customers to drive through. So it’s like KFC, right, but instead of a Boneless Banquet, you get, I dunno…fennel and stuff.
By the end of the year, selected stores will also feature unstaffed refrigerated pods where you can pick up your online groceries without entering the store. Yes, that’s right, ‘pods.’ When you place your order online, you’ll be given a personal code to unlock your pod, which has chambers to store food at different temperatures. Can you smell the future?
But the store, which recently came top of the pops in a Which? consumer survey, isn’t the first to offer a Drive-through service. It follows on the heels of its rival Tesco, which already provides drive-through Click and Collect at nearly 150 stores.
Waitrose seem pretty darn excited about it, though. Robin Phillips, Waitrose ecommerce director, said: "This investment marks a turning point in our ambitions to become a truly omnichannel retailer."
He said ‘ominchannel.’ HAHAHAHAHAHA.