VAT Watch - are you sure the VAT rise affects you, Play.com?
Following our plea last week, avid Bitterwallet readers are on the lookout for companies trying to hoodwink consumers with regards to VAT increases in January. It seems Play.com are pushing their pre-Christmas sale, with notices all over the website, urging customers to "Shop now to BEAT THE VAT INCREASE while you can".
As avid Bitterwallet reader Christopher points out:
"Unless they recently moved their entire operations a hundred miles north, Play.com are based in Jersey and do not charge VAT on anything they sell. Therefore their prices, unless they decided to increase them for no particular reason, will not increase due to the UK VAT rise."
HMRC only charge duty and VAT on imports over £18 (and then they're not so stringent as to check all imports) so it can't even be argued that VAT will definitively affect any customer. You can continue to order plenty of items from Play.com without ever paying more - unless the prices mysteriously rise in January. Nothing like a little misdirected and unsubstantiated scaremongering to whip up consumer interest before Christmas.