Urban Outfitters sell most vinyl
Yep, the shop that reimagines bumbags and anything else that was wretched from the past, and even more wretched now, has become the leader in flogging records.
Vinyl sales have continued with a total of 6.1 million albums sold in the United States in 2013 - the highest number since 1991 – and the figures for this year are set to be even higher.
“Music is very, very important to the Urban customer… in fact, we are the world’s number one vinyl seller” said Calvin Hollinger, the company’s chief administrative officer.
Now, let’s approach this sensibly and explain why this is so.
Urban Outfitters have over 400 branches worldwide, and even if the range is very hipster-based – like most fashion stores, their new vinyl selection is more curated than that of an HMV - they know their market. The average shopper isn't going in there to source a Moody Blues long player, they're all up for more now sounds from the likes of voguish hitmaker FKA Twigs (who we have used as an illustration).
Also, they have an innovative inventory model wherein they essentially rent out their record shelves to over 100 different vendors. The retailer provides stores with an online list of inventory which they can then stock on consignment.
Urban Outfitters is the most 00ze shopping experience imaginable, navigating through the Napster, MySpace, Facebook and Spotify eras and managing to keep its head above the water throughout.
There’s also the fact that 90% of its customers probably never experienced vinyl growing up, and are now probably thinking it’s quite the thing. Mind you, you could probably flog them 8-track cartridges if you go down that route of thinking, the goons.
TOPICS: High Street News