Uber to 'hide' surge pricing

Uber to 'hide' surge pricing

Uber are going to 'hide' surge pricing notifications, in a bid to make their app less complicated for users.

Basically, when it is busy, you're usually told that you'll be charged a "surge price", like 1.7 or 2.3 times the standard fare.

Instead of that, soon you'll be shown a fixed fee, but it will come with a notice that "fares are higher due to increased demand".

In a blog, Uber said that they'll be rolling out this change in the US and India in April, and after that, more cities will follow. As for UK users of the Uber app, there's no timescale given.

Uber said: "There's no complicated math and no surprises - passengers can just sit back and enjoy the ride."

So, you may not know how much the fare has been increased by during peak times for the app, but you will be able to see what price your fare will be in a much simpler fashion.

That way, if you don't like what you can see, you can ring a private hire taxi instead.

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