The snow has made people less inclined to buy clothes from Next
The UK economy is on its knees, but now it’s even worse because of the… SNOW! Yes, it’s the snow what did it, honest guv, according to retailers who say that the recent cold snap is to blame for a drop in pre-Easter trade.
Kingfisher, who own B&Q, have said that they’ve suffered a 13% slump in sales last week, due to the bad weather. Possibly it’s hard to muster enthusiasm for decking when the garden is covered in 8 inches of permafrost.
But while the weather has undoubtedly been problematic for farmers and small rural businesses, it’s hard to see how it could have wildly affected businesses like Next, who are also reporting slow sales. Could snow be a convenient scapegoat for being a bit rubbish, like ‘leaves on the line’? Maybe it’s because they sell horrible high-waisted mum jeans and depressing rugby shirts for men who have given up on life?
Some smarter retailers like John Lewis are taking a more entrepreneurial approach to the weirdo weather, stocking fake daffodils for the first time and reporting a year-on-year 18% increase in sales of faux flowers. Also, M&S say that sales of mulled wine are up 50%.
See, it’s not all bad...