The high street is now cheap as chips

5 March 2014

We’re all used to hearing news that the high street is on its knees and retailers are openly weeping into the bins outside Claire’s Accessories as their empires crumble. And we’re all equally used to hearing how the cost of living has skyrocketed while our wages, er…haven’t.

Falling Prices Ahead

But today, we can walk down the high street with a little spring in our step because the British Retail Consortium have announced that high street prices are falling at a record rate.

That’s right, we’re paying less and less in the shops, with goods costing an average of 1.4% less in February than in previous months. Some things went even lower, with clothing and shoes were 12% cheaper than last year.

February marked the tenth month in a row that deflation had occurred on the high street, and food inflation also feel slightly from 1.5% in January to 1.1%.

So can we look forward to paying even less for our stuff? Helen Dickinson from the BRC thinks so.

‘Many of the larger food retailers have been looking closely at their investment in ­promotions and price cuts, suggesting competition could intensify further.’

LET'S BUY EVERYTHING.

TOPICS:   High Street News   Supermarket

1 comment

  • shiftynifty
    Still a long way to go...

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