The cheapest Christmas is from…TESCO
With all the awards and fuss made about the budget supermarkets, struggling Tesco have decided to reach deep into their Santa sack and pull out the present everybody wants – a discounted Christmas. The Grocer magazine found that Tesco’s Christmas shopping basket totaled £135.80, pipping the usual winner – Asda - to the post by just 41p.
The sample basket contains all the Christmas essentials, like red wine, champagne, bacon wrapped sausages and Christmas pudding, all of which Tesco has marked down. It's the first time Tesco have ever come top in the Grocer's 'Christmas 33' list.
Despite winning it for the last four years, Asda were not pleased. They went all Grinchy green at Tesco’s sneaky festive strategy and spat:
‘It’s a hollow victory for them to win by just 41p, when we do the right thing by holding down the cost of living week in, week out. Yes, we are disappointed, but we are in the long game.'
Still, to be fair, there’s not much in it between the major supermarkets, anyway. Morrisons comes in at £136.93, Sainsbury’s £145.14 and Waitrose £147.55, with a difference of just 10%. But that won't stop them from throwing sprouts and calling each other names.
God, supermarkets can be so immature.