The Cash Mobs are here to snub big business and help the small trader
We’re all familiar with the concept of the ‘flash mob’ – where a gang of halitosis-addled students gather together in a public place and do a simultaneous outburst body-popping to raise awareness for animal-strangling. But what of the ‘cash mob’? What fresh hell is THAT when it’s at home?
Well it’s a new scheme where crowds of people gather together and spend their money in a local store, boosting said store’s profits while cocking a snook at the supermarkets and/or other big businesses. The first such event saw an eight-times rise in profit for the Visible Voice book store in Cleveland, Ohio as cash-mobbers went nuts and threw money around the place.
It was started up by Cleveland lawyer Andrew Samtoy, and last weekend saw the first International Cash Mob day, with as many as 200 mobs across the USA and Europe in action, following the Cash Mob rules, which are “You have to spend at least $20, meet three people you never met before and have fun”.
Does that sound like the kind of thing that could catch on in the UK or is it all just a bunch of monied hippies fannying about? There’s more at the Cash Mobs website.
TOPICS: High Street News