Tesco's 'Big Price Drop' may not be all it seems
You have probably heard, thanks to the millions of articles and promos in the press, that Tesco is cutting their prices. This is good news for anyone wanting to make savings, right?
Well, here's a thing. The Big Price Drop might not be as good as imagined.
See, the Guardian emailed over an electronic receipt for £127.91 of groceries bought via the Tesco website on the 12th September with the question of 'how much would it cost to buy the same basket of 37 items today?'
How little is every little helps? Well, remarkably, Tesco stated that the shopping would cost £2.09 more.
And with Tesco halving loyalty points on its Clubcard, it seems that the savings aren't going to hit our wallets at all.
Is this a case of Tesco being all marketing and PR stunts rather than actual savings?