Tesco wants your kids to 'Eat Happy.'
If your kid thinks that oven chips come from ovens and tuna is a kind of chicken, then Tesco’s ‘Eat Happy’ project is designed to help them find out where food comes from. (er…Tesco?)
The first part of this new project is the Farm to Fork initiative, where bored school children will tour factories and farms (possibly missing out abattoirs) and be forced to talk to coffee growers from Costa Rica. BOR-iNG. I mean, GREAT!
Tesco, in their continuing attempts to shed their reputation for being heartless megalomaniacs, will be investing 15 million in the scheme, which includes a digital launch and cookery classes in store. The aim is to help ‘the next generation have a healthier and happier relationship with food.’
So kids will go from garbage eating, clueless idiots to food bores who will say pretentious things about ‘provenance’ in restaurants.
Chris Bush, Tesco’s MD added:
‘We know parents are concerned that kids don’t always understand how food is made and where it comes from, which is important to developing a strong positive life-long relationship with food.'
I don’t know what he’s on about. Personally I’ve had a life-long relationship with Jammie Dodgers, Findus Crispy Pancakes and whatever the hell is in Rustler's microwaveable burgers.