Tesco to sell only straight croissants

19 February 2016

croissant Tesco have said that they're going to stop selling the classic croissant, in favour of a straight one, because British people can't spread unless it is in a straight line. God knows how these people go on with bagels.

Of course, 'croissant' means 'crescent' in French, which means they're supposed to be curved, but no matter - Tesco have listened to their customers and are losing the trickier ones.

We find that spreading butter or jam on a croissant is only a pain in the hole because they can disintegrate and get crumbs everywhere, rather than having a problem with the shape, but there you go.

Either way, from this week, you'll no longer be able to buy the classic shaped pastry. Harry Jones, from Tesco, said: "At the heart of the move away from curved croissants is the 'spreadability' factor. The majority of shoppers find it easier to spread jam, or their preferred filling, on a straighter shape with a single sweeping motion."

"With the crescent shaped croissants, it's more fiddly and most people can take up to three attempts to achieve perfect coverage, which increases the potential for accidents involving sticky fingers and tables."

Anyone think that the real motivation for this is production costs? Maybe Tesco are doing this as they'll be able to fit more on a baking tray at the croissant factory (we assume there's a factory dedicated to them) and that straight ones will save them money?


TOPICS:   High Street News


  • Fagin
    British consumers really can be stupid cnuts. A crescent is how it should be, if you cannot handle it you are simple & likely to choke on your own lolling tongue, ..please don't pro-create.
  • Mike
    It's the political correctness, Stew, and it's gawn mad it has.

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