Tesco launch instant-win price comparison scheme
Tesco are coming out fighting after the horsemeat scandal continued to kick away their already eroding control of the high street. To win back heart and minds, they've launched a new price comparison and voucher scheme.
The new 'Price Promise' will allow you compare the overall cost of your basket (on its own branded products) against those of Asda, Sainsburys and Morrisons.
If the price comparison scheme shows a goods would've been cheaper elsewhere, you'll get an instant coupon for the difference in price. If you're shopping online, you'll get it by email.
This is clearly going toe-to-toe with Sainsbury’s 'Brand Match' scheme and Asda's 'Price Guarantee'.
"We're the first major retailer in the UK to compare our prices against the branded and own-label prices of our competitors and give customers an automatic coupon for the difference," said Chris Bush, Tesco's big cheese. Tesco will be hoping that this will work better than their 'big price drop' which was widely referred to as 'big price flop' by retail analysts.