Tesco: Every little helps, but helps a bit more in Scotland
Tesco would have you believe that they are there to help you get the best deal on... well... everything. Is there anything they don't sell? Only last week, we bought a human liver from a branch of Tesco (which we sold on to Paul Gascoigne as he'll probably need it at some point).
However, it appears that Tesco is more keen on helping out those who live in Scotland by charging them less for their shopping.
Some researchers discovered that products were as much as 70 per cent cheaper north of the border, which flies in the face of Tesco's national pricing policy. On average, Scottish shoppers were spending five per cent less on a range of 800 products.
Tesco have said that this was all down to a technical error, but the Daily Mail have gone in studs-up with the hilarious phrase ‘cost apartheid’ which they see existing between England and Scotland. Even better was an executive from a rival chain who told the Sunday Times: ‘We believe this is a secret test of geographic pricing.’
The headline grabbing price difference lies in cotton wool. In one London store, a packet of cotton-wool pads will set you back £1.03. The same product in the branch in Corstorphine, Edinburgh, will cost you just 29p.
A Tesco spokesman says: "A relatively small number of products at our Scottish stores were incorrectly priced by a small amount. This was caused by a technical error as our Scottish stores are being moved to a new pricing software system. The error has now been corrected."
Unsurprisingly, the highest 'English' price is deemed to be the correct one.