Tesco: Desperate to win you back with meat and drive-throughs
With Tesco reluctantly announcing that they've not been making as much money as they'd like, they've gone on a charm offensive in a bid to win us all back, not that any of us are at all loyal and will go wherever is cheapest or nearest.
So what are they up to?
Well, first off, they're launching 'drive-through' shopping, which means that, under the 'click and collect' scheme, you'll be able to order stuff online and then pick them up from one of 150 stores. Or, you could just get them to deliver it, which is much better.
This £1 billion turnaround plan also includes sending out money-off vouchers to customers as well as offering more meat.
That's right. Tesco is increasing the meat content in ready meals in a bid to not only win customers back, but also, try and woo UK farmers who are looking at a £50million cash boost as a result... and that could be PR gold.
And meals will have 20% more meat in them, so they're definitely no mucking about. Tesco are also doing the same with Italian meals and promising that their 'Finest' range will be 100% beef and chicken.
Tesco. Now the needy ex who wants to show you what you're missing.