Tesco admits it has an image problem
And Tesco's chief executive Philip Clarke has noticed, admitting that the supermarket giant has something of an image problem. In a bid to fix it, Clarke reckons that they need to get to grips with the notion that bigger is no longer better.
This comes on the back of Kantar Worldpanel's findings that Tesco’s market share is at the lowest point it has been for a decade, something that Tesco refute.
Speaking at the Retail Week Live conference in London (imagine Woodstock, but for people in ties they got from Next) Clarke said: "This isn't about market share in the short or medium term. The industry is going through the most profound change at the moment."
"Retail has got an image problem. I'm proud to be a retailer, yet we've got to accept that bigger is no longer seen as better. It’s not about how big you are it’s about how good you are. We need to open up our businesses."
Retailers need to cotton on to the fact that, even if you stick a load of breathy singing and ukuleles in your adverts, it really doesn't soften your image at all and, if you want to win people over, it is more valuable to offer good deals and good service. In Tesco's case, they might want to stop chasing every small business out of town as well.