Supermarkets manipulate prices and our minds
We all know that supermarkets are run by wankers, right? They make money from the community vanish out of the country to off-shore accounts and generally run any local businesses out of town with price-wars.
However, that's the trade-off for us mooing dipshits getting our hands on some bargains and not having to piss about going to nine shops, dodging rainclouds and dogshit between each one.
But when is a bargain not a bargain? When a couple of supermarkets fuck with your mind, that's when.
Unless you're some autistic number obsessive with reams of paper filled with prices for everything you've ever bought in your entire life, then you probably don't know the exact price of the things you buy. Most shoppers aimlessly dander around windowless supermarkets thinking "That's too dear" or "Oh, that's got an offer on it!"
Well, according to The Guardian, while Asda and Tesco have a little price-tiff with each other, we've been hoodwinked by the pair of 'em.
A new analysis of supermarket pricing policy shows a "cynical manipulation of the language of value" according to independent expert Professor John Bridgeman, who criticised the use of "price flexing".
Basically, this means taking a penny off the price of something so you can crow about having the lowest prices, despite the fact, a week in advance, you whacked 10p on items.
"They are not in reality cutting prices but flexing prices, making them go up and down and destabilising the price structure," Bridgeman said. "All they are doing is introducing so much volatility no one can tell whether prices are going up or down. It can only be to consumers' detriment and it does their image no good."
The rise and fall in price of a leading brand of cleaner, CiF Antibacterial, provides a "perfect example of price volatility designed to confuse consumers", according to Professor John Bridgeman.
Apparently, if you bought some CiF cleaner in June last year, you'd be paying £2.50 in both Asda and Tesco. In August it went on promotion briefly at Asda at £1 before being sold at £2.60. Tesco dropped the price to £2 in Autumn before returning it to £2.50. Then, after a whole load of twatting about with the prices, they both sold it at £2.80.
In short, it seems that supermarkets are using offers to fox us when they invariably stick the prices up by 12% for no reason at all. Maybe it's time to start being autistic about our shopping (or just consistently buy the cheapest thing having no brand loyalty at all)?