Supermarkets are misleading us with offers

16 July 2015

supermarket_sweep_b Brace yourself, because you're in for the shock of your life. Make sure you're sat down for this one, okay?

The Competition and Markets Authority have found that supermarkets are misleading shoppers with their confusing promotions. CAN YOU BELIEVE IT? The CMA said that supermarket prices and promotions "have the potential to confuse or mislead consumers and which could be in breach of consumer law".

Tesco, Asda, Sainsburys, Morrisons - are you listening? The CMA would like to see an end to 'was/now' promotions, where the cheaper price is advertised as a promotion for longer than the higher price was ever shown for, okay?

The CMA want the government to get involved as well, so we can trust new standards about 'unit prices', so we can see what the price of a single item is within a multipack.

And will the supermarkets be running scared? Well, it is worth pointing out that the CMA actually came up a little short of launching an actual full-on investigation on this and really, they're just shouting into the wind really and the supermarkets are invariably going to ignore them. Asking the government to get involved is like talking to a pug - they're only going to look at you with that gormless face of theirs.

Nisha Arora, CMA honcho said: "We have found that, whilst supermarkets want to comply with the law and shoppers enjoy a wide range of choices, with an estimated 40pc of grocery spending being on items on promotion, there are still areas of poor practice that could confuse or mislead shoppers."

"So we are recommending further action to improve compliance and ensure that shoppers have clear, accurate information."

TOPICS:   High Street News   Supermarket

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