SUPERMARKETGEDDON –Waitrose livid about Ocado Morrison’s deal

13 May 2013

Those mild mannered unwaxed lemon peddlers Waitrose are more stressed out than Pippa Middleton on column deadline day – thanks to Ocado.

ocado van

Waitrose’s delivery partner Ocado, which is entirely dependent on Waitrose for its business, wish to revive their fortunes (remember, the company has NEVER made a profit) by doing a deal with Morrisons. DUH! *conflict of interest face*

Morrison’s are the only UK supermarket not to offer a delivery service, and they’re going down faster than Eric Pickles on a bungee cord. But Waitrose - who I like to imagine is run by a team of cosy Delia types who have Keep Calm and Carry on aprons and freeze their herbs in an ice cube tray – have opposed the Morrison’s deal in the strongest terms.

‘I would never knowingly sign a contract with Ocado that agreed to them working with another retail competitor,’ said Waitrose’s managing director Mark Price. He also revealed that Waitrose were going to launch an online delivery service in direct competition with Ocado.

Then he said:

‘We have moved to defcon one [on online expansion] because we don’t know where this is going to end up and we are now working on adding considerable extra capacity to Waitrose.com.’

WAITROSE DEFCON ONE! Quick! Let’s hide under a pile of organic quinoa until it all blows over…

8 comments

  • Marky M.
    Waitrose already do have their own delivery service. Ocado only had an exclusivity deal with Waitrose for a limited period, and that has expired. That's why Ocado now do their own brands. Nyah nyah.
  • Sniffy s.
    "drops his pimms & canapes in absolute HORROR" ! Egad!
  • Dai
    What - you mean companies that don't own an existing supply chain are at a direct disadvantage to companies that do? Blimey!
  • Noghar
    "He also revealed that Waitrose were going to launch an online delivery service in direct competition with Ocado." They already did, about 3 years ago. Has nobody told him?
  • jt
    Isn't this news from 3 years ago?
  • Mad H.
    Morrisons are a 'competitor' to Waitrose now? Have they started overcharging for avocados and selling free-range corn fed swan?
  • shiftynifty
    Ocado....Ocado...love them....that is all...carry on
  • Dick
    ‘I would never knowingly sign a contract with Ocado that agreed to them working with another retail competitor,’ said Waitrose’s managing director Mark Price after not reading the contract he just signed.

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