Supermarket special offers mislead shoppers

24 May 2012

Tesco brings you the offer of the century. Cheers.There's been an investigation into thousands of supermarket offers by Which!!! which have revealed "misleading" pricing tactics pretty much everywhere. Shoppers are faced with offers that look like good deals when in fact, they're just being duped.

Which?!?! looked at upward of 700,000 supermarket prices over a period of 12 months and took note of both discounts and multibuy offers. What they found was a series of tactics used by supermarkets to trick consumers into buying products.

First off, they found products which become more expensive than the original price per item when offer as a multibuy (example, Asda doubled the price of a Müller yogurt from 30p to 61p as they went on to multibuy at 10 for £4). There were also examples of prices being increased immediately before being put in an offer, therefore making discounts appear more significant. In one instance, Ocado increased the price of their strawberries from £3.89 to £4.38 for 13 days and then sold them as "was £4.38 now £2.19/£2.29/£2.25."

Which!!!! also noted that some products were not sold at what was claimed to be a "higher" price immediately before going on offer.  Asda, again, sold Aquafresh Milk Teeth Toothpaste with a label of "was £1.74, now £1.15" when in fact, the highest price prior to the deal was £1.17.

It's obvious that rules need to be tightened up around offers and Which!!!!!! are urging the government to do just that. Richard Lloyd, executive director of Which?, said: "It's unacceptable that shoppers are confused into thinking they're getting a good deal when that might not be the case. Consumers should not have to worry about whether a special offer is really 'special', so we want the supermarkets to play fair and the government to tighten up pricing guidelines so that people can shop with confidence."


  • vibeone
    I'm half baked, that's what Mike's mum said anyway. I can't tell if I'm fake or not now. Do I put a VB1: here or up there?
  • vibeone
    VB1: ^ Faker got first comment. Woop. I mislead Mike's mum all the time when I promise to be gentle.
  • Mike H.
    I love penis in my bumhole
  • Mike H.
    Mike: 3 vibeone: 0
  • Mike H.
    Come on vibey baby, I'm getting bored of your poor insults, give me something that really rocks, you might get a point on the board then.
  • Mike H.
    Faking me now vibeone? Sad. I'm just happy to be getting cock why aren't you?
  • vibeone
    VB1: ->I'm fake & gai<-
  • vibeone
    Huh? Mike 3 vibeone: 20000 people can't be wrong. MVP. running BW since 2007. I'm not allowed to say anything too mean spirited babes - but your mum is fair game.
  • Mike H.
    Mike: 4 vibeone: 0 Come on vibey baby boo boo
  • vibeone
    Please make it 5. I just can't cope with you posting scores. 5 is the magic number. It's how many I can fit inside your mum.
  • Mike H.
    Mike: 4 vibey baby: 1 Good one vibey! I like it! Is that what my mum said? while you tea-bagged her or something? It makes sense that you're most popular or whatever you are, I can see that now. Being liked by people online, a real accolade.
  • vibeone
    I'm glad you've finally seen sense. Theres nothing to be ashamed of, I was almost respectable to your mother at all times, and if anything, you should be proud of her.
  • vibeone
    Hey Mof, It's Which!£!{) actually. Get ir right eh? Another point to Mike.
  • Muff G.
    I touch myself
  • Boris
    I for one am thoroughly enjoying Mike getting a hiding. Toodlepip!
  • Wongaporkpies
    The price of 2L Coca-Cola is a prime example of pricing rip off in Tesco Express. Seems that prices are based on the street value of the white variety and not of the liquid variety.
  • Dick
    > Consumers should not have to worry about whether a special offer is really ’special’ By consumers, they mean thick people.
  • Boris
    No, I am not enjoying the children squabbling. There is no quality, no creativity and no point to their repetitive comments. The whole technique was thoroughly deconstructed by Baddiel and Newman in the 90's and passed back to 14-15 year old boys in the early 00's. Most of them are tired of it by now and have moved on to casual homophobia and Muslim based insults. This will be my one and only comment on the squabble. I have a city to pillage and a vixen to woo.
  • The B.
    Yes Boris, it is very tedious.
  • Tesco
    Try our Napolina tinned tomatoes (4x400g). They are half price at £2.44 having been £4.89. Seriously, we are taking the piss. They are normally about 50p a can in the multipacks but we charged more than double that in a couple of stores for a week and hey presto! Some shoppers really are muppets.
  • whoopyfuckingdo
    So again...and again another hard-hitting article about ripping shoppers off ...they will do...and carry on doing fuck em
  • Sicknote
    You deserve to get your pants pulled down to your ankles and a cock in the ass if you shop at the large super markets. I don't see any gaudy stickers in my local butchers of local fishmongers; just honest pricing.
  • Mike H.
    What you don't know, vibey baby boo boo, is that my mum, is actually my dad. You've been fucking my dad dude!
  • Mike H.
    My mum's a dude, dude!
  • Mike H.
    BTW muf, it's Which% You dopey twat!

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