Superdrug launches campaign to fight tampon tax

superdrug Superdrug are kicking off a campaign to try and get rid of the 5% luxury tax on tampons and the like. For the time being, customers will get loyalty points from the retailer every time they buy Superdrug's own-brand liners and tampons.

If they were serious about getting rid of the tax, you would have thought that this reimbursement would've applied to all sanitary products, but there you go.

Basically, Superdrug are saying that this scheme is acting as a payback for the compulsory tax, provided you buy their own-brand products.

Head of customer service, Gemma Mason, said: "It’s not like women choose to have periods. Britain is so far behind on this compared to some other countries."

"I think when you look at what other products are classed as tax-free it’s actually scary to think sanitary products aren’t classed as such. Ask any person, be they a woman or a man, and it is unlikely they would consider bleeding for a week every month a luxurious event."

Nice idea from Superdrug, but maybe they could commit a little harder to it, so other supermarkets might join in, and then maybe, together, you could go to the government about it?


  • Albi
    "It’s not like women choose to have periods. Britain is so far behind on this compared to some other countries.”" ...except every other country in the EU.
  • Euan
    Oh for goodness' sake, didn't we go over this enough times already? It's not a luxury tax, it's VAT, which is on nigh-everything in the EU. They're currently taxed at 5% which is the lowest rate allowed by EU rules (while the UK does have zero rates on some foods, children's clothes, etc, those are categories which were grandfathered in when we joined, and we're not allowed to add more). The government's already discussing with other EU governments about the possibility of exempting sanitary products, though that needs unanimity so may take a while. In the meantime the government can't legally tax them any less.
  • Euan
    Ah, and now I notice the bit where it's own-brand products only. So this is in fact what we call "cheap advertising".
  • James D.
    What Euan said, plus in the autumn statement the government said that whilst they legally have to collect it he's going to give it to women's charities.

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