Superdrug finally get round to taking on the Boots Advantage Card
It seems that Superdrug have taken a long, hard look at Boots and their Advantage Card (a long, hard look that may have lasted for many years) and have decided that they’re ready to launch a rival scheme.
The Beauty Card, which will immediately alienate male customers by doubling as a handbag compact mirror, will hit the streets on May 11th and will offer shoppers one point for every £1 they spend, but as a launch offer, you’ll be able to get 10 points per pound spent online until June 7th.
Boots have 16 million active Advantage Card customers and offer four points per pound spent, so on the face of it, it’s tricky to see how the Beauty Card will lead to a mass shopper exodus in the direction of Superdrug.
Superdrug’s Steve Jebson says: “We’re confident our customers will be able to earn more points overall as we will run special deals and promotions on their favourite brands and on our special offers. We want people to change their behaviour.”
If by that he means they want to see a bunch of blokes start looking at their reflection in the back of a loyalty card then sorry Steve, it’s probably not going to happen.