Sports Direct launch cheapo gyms

sports direct Sports Direct are launching a chain of 200 budget gyms. Glory be!

They're also offering membership from just a fiver a month too. So there's now no excuse for any gutlording.

Members will be charged a one-off joining fee of £10 and then will pay from £5 every month after that in a move the retailer says will revolutionise the market.

Members who want to join in the group classes as well will be charged £8 a month.

Their first joint will be a 20,000sq ft affair opening in Aintree up Merseyside, and another will follow at Keighley in West Yorkshire. It's quite literally Gym Up North. Arf!

The idea is a simple one, which now allows people to happily sign up for a gym without fearing for their house or possessions should they stopped being arsed to attend. There's currently similar smaller chains such as Pure Gym, who offer membership at £10.99 a month, and The Gym Group who do a trade £5 day passes, as well as easyGym.

This is the latest in a spree of expansion for Sports Direct founder Mike Ashley's business empire.

The Newcastle United owner has turned Sports Direct into a massive thing since he invented it in 1982. The group also shelled out for a share in Debenhams and placed a bet on Tesco too. Oh and 11% of House of Fraser too. A spokey for Sports Direct said: "Our gym memberships will offer fantastic value for money in the same way that our customers have come to expect from our retail outlets and our website."

"This will be affordable fitness on an unprecedented scale. It will revolutionise the market by making private gym membership a realistic lifestyle choice for millions of people."

'Realistic lifestyle choice' there. Nice.

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