Sometimes cheapest is best. Top teas tested by Which!!!

21 October 2014

KimJongIlTeapot Most people don’t get paid to have afternoon tea, but for four lucky Which!!! experts, that’s exactly what happened*. Which!!!’s latest service to the UK consumer population is a test on the best teabags- with price not necessarily equalling quality in the tea stakes, as some of the cheapest teas proved most popular with the panel.

The panel of four experts blind tasted the teas in different orders, with and without milk. Each tea was scored on appearance, aroma, taste, body/strength and aftertaste. Standard bags were brewed for three minutes and all teas had exactly the same amount of milk and water added. They tested 19 English breakfast and 17 Earl Grey teas, so if you don’t drink either of those teas you are stuffed. Nevertheless Which!!! found that:

Top of the teas in the English Breakfast league were two supermarket own-brand ranges, with Morrisons M English Breakfast and Sainsbury’s Taste the Difference English Breakfast (Fairtrade) being awarded the joint highest score of 80%. Both teas were praised by the tea experts for their classic full-bodied flavour even despite their bottom-dollar cost of 2p and 3p a bag respectively. The cheapest teas all came in at around 2p per bag, but Morrisons was the runaway leader at this price point.

Posh cuppa Whittard English Breakfast Tag & Envelope came bottom of the English Breakfast standard tea bags, with a measly score of 50%, despite being joint most expensive  English breakfast tea (with Fortnum and Mason) at 15p per bag . One expert described the tea as tasting “like old cabbage”. Well we all could have done that.

ebtea

For the snooty Earl Grey tea drinkers, they might be surprised to learn that Aldi Diplomat topped the taste test for Earl Grey standard tea bags with a score of 78%, for its well-balanced, warm, citrus flavour, another bargain at only 2p per bag. Duchy Originals from Waitrose had the lowest score of 38%, and costs 8p per bag. Aldi bags were the cheapest and Whittard and Fortnum and Mason were again the most expensive, scoring 63% and 58% respectively.egtea

Separately, Which!!! also tested premium mesh pyramid tea bags for both English breakfast and Earl Grey. However, these bags are considerably more expensive at around 30p per bag and the best performing ones did only slightly better than the other teas we tested. So we haven’t bothered with those results.

Which!!! newcomer, the inscrutable Richard Headland, said: “Our taste test revealed a big difference in the quality of English Breakfast and Earl Grey teas.  With some of the best teas costing just a few pence per bag, and supermarket own-brands beating luxury brands, it shows you don’t need to spend a lot to get a great cup of tea.” Unless you are buying it from an over-priced coffee house, one assumes…

*we don’t actually know that they got paid. But we bet they did. How do you become a tea expert in a land of dedicated tea-drinkers anyway?

TOPICS:   High Street News

3 comments

  • Tard
    This is clearly a nonsense. Surely it all comes down to a matter of, well, taste. One mans perfect breakfast tea, is another mans dirty dish water. What a stupid waste of effort.
  • seb
    hard lives of tea plantation workers discussed this afternoon on bbc radio 4's `thinking allowed`. http://www.bbc.co.uk/programmes/b04lsmhl
  • The S.
    Is this for real? Someone from Which!? called Dick Head-land?!? I bet he had loads of fun at school . . .

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