Sofa companies in fake price row
In our hearts, we know that all those hideous sofas advertised on TV have never REALLY been worth £1599. Now 6 high street furniture and carpet stores - including ScS and Carpetright– are having their knuckles rapped by the Office of Fair Trading for faking their prices.
The OFT said that the price cuts they advertised in their constant ‘sales’ were false. To advertise an inflated price and then slash it is called ‘reference pricing’, and it tricks customers into thinking they’re getting a bargain.
But the OFT found that 95% of the products are always on sale, and that they’d never been full price in the first place.
‘Reference pricing can mislead consumers into thinking the item they have bought is of higher value and quality," said Gaucho Rasmussen of the OFT.
Let’s just take a moment here to marvel at the fact at he’s called Gaucho Rasmussen.
And… we’re back in the room – a room stuffed with crap knock-off sofas that look like leather turds. As anyone who has ever sat through a barrage of sofa adverts will be able to tell you, reference pricing is the very backbone of the cut price sofa industry. But if they carry on, the OFT could fine the stores 30% of their annual turnover.
So if you’re thinking of buying a brown, overstuffed La-Z-Boy recliner that looks like something your gran died on this weekend, keep your eyes peeled for reference pricing. Or go and buy a nice sofa somewhere else.