Shops still play part in online shopping solutions

21 October 2014

online_shopping Shoppers still prefer to have a gander at goods in real shops before purchasing them online, a new survey has said.

According to findings, 65% of shoppers prefer to check out a thing in a shop before pressing 'buy' online.

The report by Geometry Global, called The Connected Shopper study, interviewed 9,486 people across 12 countries, and found there is a continued reliance on physical stores with 88% of shoppers who visit a physical store first citing seeing the product in real life as the primary reason for visiting.

Of the 12 countries studied, China topped the list in number of online purchases (5.88) with European countries trailing significantly; the countries making the least purchases online were France (2.40) and Spain (2.17).

Checking prices (65%) is the second reason why shoppers visit physical stores.

Actual online shopping only grew by 5% in 2011 to 7% in 2014. Which isn't all that really.

The elegantly named Cesar Montes, EMEA CSO of Geometry Global, said: “Our findings confirm that we haven’t yet witnessed the complete online shopping revolution some had predicted. There are a number of reasons for this: the high street still occupies a central and vital function in the consumer’s journey to purchase.

“In addition, there remain a number of obstacles to consumers fully accepting online shopping, such as security concerns, payment methods and unwillingness to engage with brands via social media.”

The study also noticed that 63% of users really are not going to 'friend' brands online. So stop trying to engage, you big bad corporates. However 70% liked ads tailored to them. Little wonder when some companies deliveries are so poor.

TOPICS:   High Street News

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