Shoppers are now 'showrooming' with their phones
We’re using them as hotel room keys, life coaches, sex aids – and now here’s ANOTHER annoying way people are using their smartphones! They’re ‘Showrooming’ with them, a supremely irritating term used to describe the act of taking your phone to the shops and reading customer reviews while browsing the shelves.
Yes, a survey by eDigital Research has shown that 47% of smartphone owners are using their phones while shopping, to compare prices in other stores, and generally get in other people’s way. 29% also said that they’d used their phone to buy something online if they’d found it out of stock in store. People have even admitted to buying something online, in store, because the queues are too long.
This is a strong indication that we’re becoming that other awful term – ‘hybrid’ shoppers, using mobile retail and going high street shopping in tandem to get the best deals.
But it also makes you wonder whether we’re just becoming a nation of multichannel special offer retail pedants, tediously scanning our phones and jotting things down like trainspotters.
Maybe we should get another hobby. Like GOING FOR A WALK?