Sainsbury's now have more local stores than supermarkets
This week, Sainsbury’s will have officially more Sainsbury's Local stores than gargantuan supermarkets, showing a shift from the trend of doing a ‘big shop’ to ‘rushing around like a blue arsed fly after work and grabbing any old rubbish you can for dinner.’
The store that broke the big shop’s back is Sainsbury’s 594th convenience store, and will open in Coventry on Thursday. The focus on convenience shopping comes after Sainsbury’s reported a slow Christmas in their big stores, but an 18% rise in their local establishments. They also noted a 10% rise in online sales.
Sainsbury’s admit they’ve been taken aback by the speed of changing consumer habits. Where not so long ago the UK was following the American out-of-town retail model, we’re all now so poor and overworked we can’t afford the petrol to get us there, and we’re shopping on the hop at funny hours or online. It seems we’re also becoming more aware of wasting food, and shopping little and often rather than looking in the fridge and screaming at out of date broccoli.
Some people who actually get paid to make up stupid names for things are calling us ‘hybrid consumers.’ Which means we shop in stores, online, in convenience stores and across different types of shop – from Lidl and Poundland to Waitrose.
So with Sainsbury’s now opening 2 new convenience stores a week, is the trend for megastores over? Is the future of food shopping a 10pm visit to your local mini mart for a mouldy bag of satsumas and a look at the half empty bread shelf?