Sainsbury's now Britain's second biggest
Even though everyone has eyes on the growth of Lidl and Aldi, they've still got some way to go before the topple the big retail guns completely. So, even though the biggest supermarkets are ailing, there's still some jostling to be done.
And so, to Asda, who are performing very badly - so badly that Sainsbury’s overtook it to become the second biggest grocer in the UK.
That said, it isn't celebration time at Saino's - they've recorded a loss for the first time in a decade. With everyone getting involved in a discounting battle, Asda has been hit hard.
According to data compiled by Kantar Worldpanel, Asdas sales fell 2.7% in the 12 weeks to 19 July compared with a year ago, while Sainsbury’s saw a 0.3% drop in sales. Tesco is still, according to the figures, the biggest supermarket - which is remarkable given the woes they've been suffering lately.
Fraser McKevitt, of Kantar, said: "There are a couple of positives Sainsbury’s have had, especially through Sainsbury’s Locals. They are also benefiting from their focus on the South-east and London, which is performing particularly well."
Tesco, meanwhile, can't be complacent, as they've announced plans to give their senior executives £25m worth of shares, which will infuriate the investors, who have seen their holdings fall by almost a fifth during the past year. And then, of course, there's the criminal investigation by the Serious Fraud Office which has yet to conclude, and could result in heavy penalties.