Sainsbury's app will destroy checkout time by literally seconds

11 November 2014

sainsburys Sainsbury's are trialling a new and exciting app, even though they can't be bothered to give it a proper name yet. Either way, it is being tested in various stores in the next few weeks.

The gadget enhancement allows Nectar-holding customers to build a 'virtual basket' of products they're most keen on, before they shop. It also helps them navigate around the chosen branch, and will even allow for customers to scan and pay at the shelf through a mobile.

Crazy.

The supermarket reckons it will shave minutes off your life spent in their stores. That could really backfire though, eh?

Other upgrades include more flexible delivery slots, with bookings on the half hour as well as the hour, and greener delivery options allowing shoppers to book slots in one vehicle if it’s delivering to neighbours. Far out, maaaaan.

Sainsbury’s digital and technology director Jon Rudoe has weighed in with a say: “We know that customers’ weekly shop doesn't start at our front door - they know what they like and they also like that search for a bargain. They still want to come into store - but with limited time, they want to be able to get their shop done quickly. That’s why we’re putting digital firmly at the forefront of our agenda, and putting technology in the hands of our customers".

At least he didn't say solutions, but for a moment there, we were all thinking it.

TOPICS:   High Street News   Mobile   Supermarket

1 comment

  • Mr M.
    Maybe instead of this they could make sure that my local store is actually stocked with the items I would like. As for the 30 mins delivery slots I've not had one delivery in the booked timeslot yet. Normally get phone calls asking to deliver early etc!

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment