Rich people boost Poundland profits

2 October 2013

It’s not just people with one eye who live in skip who frequent Poundland – it’s become a haven for moneyed shoppers. Yes, the elite are deigning to descend from their Range Rovers to snap up some bargains with the rest of the proles, and it’s making Poundland very rich indeed.

Poundland+in+Twickenham

The discount store yesterday announced total sales of £880 million, and it looks like there’s no stopping the 4.5 million customers who pour into the store every week. Stocking beauty brands such as Maybelline and Sally Hansen has proved a hit with middle class ladies, who are undeterred by sense of poverty stricken hopelessness and the fact that everything comes from a dusty shipping crate in Shanghai.

On Mumsnet, where well-heeled women flock to discuss their annoying children, the forums are buzzing with tales of Poundland related bargains.

'I bought three Sally Hansen lipsticks in a bag for £1 in Poundland last week … one called ‘Soft Red’ which is exactly the shade of red I’d just spent all morning looking for, and failing to find, in Selfridges.’

(SQUEEEEEEE!)

Poundland chief executive Jim McCarthy said one in five of his customers are from the wealthiest section of the population.

‘The discount sector is now a mainstream feature of the UK retail scene,’ he said. ‘This has been a year of tremendous progress for Poundland. Sales and operating profit hit new record levels.’

Call it the Aldi Effect, but this recession is making everything weird. Soon the Queen’s going to be spotted in Poundstretcher buying 75 Charmin bog rolls and a bag of dog chews for the Corgis.

9 comments

  • Tits M.
    I've read the first paragraph several times. Nope, still can't make sense of it.
  • shiftynifty
    Who are these rich people.....so I can avoid poundland
  • Mike O.
    T McG - add an 's' to the end of 'skip' and it all becomes clear.
  • Tits M.
    MO - I went to a shit school. 'Moneyed', 'Deigning'? Have you finished reading 50 shades and started on a thesaurus, Lucy?
  • joulupukki
    Squeeeeeee!
  • fibbingarchie
    Generally, rich people are rich because they're careful with their money. So why it's a surprise they'd use Poundland is a surprise to me.
  • Mike O.
    T McG - that makes you a prole then I'm sorry* to say. -- *not sorry.
  • Dicks
    dww
  • Sally I.
    [...] Rich people boost Poundland profits 'I bought three Sally Hansen lipsticks in a bag for £1 in Poundland last week … one called 'Soft Red' which is exactly the shade of red I'd just spent all morning looking for, and failing to find, in Selfridges.' (SQUEEEEEEE!) Poundland chief … Read more on Bitterwallet [...]

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