Report finds supermarket value packs cost more than single items
Uh-oh! Two supermarkets have been given a slap after being accused of illegally misleading shoppers over their pricing of some "great value" multi-packs of goods.
Asda and Sainsbury's have been caught selling us value packs of stuff which have been found to be more expensive than single versions of the same item. The watchdog Which! who have done the report have reported the two supermarkets to trading standards.
One example is a triple pack of Sainsbury's Naturally Sweet Sweetcorn, which carried a label saying "bigger pack better value". Alas, if you bought three individual tins of the stuff, not only would you be displaying a fondness for a disgusting foodstuff, but you would have saved 4p.
Asda have been at it too, when it was discovered that you could save 22p for buying individual packs of Cathedral City cheese over the promoted "great value" twin pack of the same product. Of course, these are only two examples to highlight what was going on with many products.
Apparently, both supermarkets have now rectified their prices.
A Sainsbury's spokesman said to the Guardian: "We reject the accusation that we have illegally misled customers … human error occurred." Asda, meanwhile, have said "honest mistakes can happen" and "on occasion bigger packs can fall out of line [on price]".
None of this will come as a surprise to avid and longstanding readers of this mighty organ, and our high profile investigations into Tesco and their yellow label scandals. No doubt Which! were thumbing through their back issues of Bitterwallet and copied the idea. We imagine.