Primark mocks other retailers for being ethical
The big cheese over at Primark's parent company has told rivals that they must stop using ethical policies. George Weston thinks that other companies have being using their ethics as a way to gain sympathy from customers when really, they should actually try and change the way they work.
He said: "We must get away from the days of the past where companies parade their ethics as a marketing tool."
To back him up, this comes on the back of Primark seeing sales jump by a very impressive 22% with pre-tax profits up 44% to £514 million. Meanwhile, M&S see their profits and shares tumble.
It seems that very few customers boycotted Primark after the deaths at one of their garment factories in Bangladesh. Not that Primark haven't been doing their bit, spending £2 million on aid and support for survivors and victim’s families. Weston said: “If there is any good that comes out of Rana Plaza, it is a huge wake-up call that the sector has been long overdue.”
And Primark will be expanding stores in London and will be continuing to work in Europe, with 19 stores on the go already, and a further 20 planned next year.
Seems like good business and loyal customers doesn't revolve around being cuddly and ethical at all.