PREPARE FOR THE SUPERMARKET MILK WARS
Privilege checkers are always asking celebs and politicians about the price of a pint of milk. But now there’s an easy answer, thanks to Tesco, who have sparked a price war over the white stuff by charging just £1 for four pints.
Tesco has undercut its rivals Morrisons and Sainsbury’s by 39p – and they’re using milk as a weapon in the latest bid to compete with their budget rivals. Asda already sell four pints for a quid, but this is the first part of Tesco’s concerted effort to win back customers and offer them cheaper deals.
CEO Phillip Clarke admitted that Tesco had ballsed up by not helping customers enough during troubled times. He said: ‘Businesses which don’t change with the times don’t succeed and we did not change enough, not enough for our customers. But now we have changed.’
They’re claiming that their price cuts, which come with the not-very-catchy slogan ‘Prices Down and Staying Down’ could save customers £100 a year. They’ve also slashed prices on onions, carrots and other everyday fruit and veg.
But the National Farmers Union are furious, claiming that Tesco is ‘devaluing milk’ and causing problems for already cash-strapped dairy farmers. They called on the other major supermarkets not to follow Tesco’s lead.
Still, in the meantime, knock yourself out. Go mad for the milk. Have a bath in it, wash your hair with it, have cereal for breakfast, lunch and dinner! It’s cheaper than water! (almost).