Pinterest looking into becoming an online shop

13 November 2014

pinterest Pinterest have announced that they are to enter the retail browsing racket.

The site where people take pics of things for followers to go "Oooh" at, is wanting a piece of the online retail action, and is in talks as to how to monetize the site.

The chap in charge of engineering at Pinterest, Michael Lopp, claimed that the company was looking to redefine how consumers find goods online.

This comes after Adobe reckoned that Pinterest could become a goldmine, and even projected that it would overtake Facebook.

Lopp said: “When we think of retrieving information, we think of search. If you don’t have a keyword though, you’re out of luck and if you want to browse, search engines are the wrong tool. We call this the discovery problem. There's a big opportunity to help people browse and discover ideas and projects before they're ready for search phase.”

Pinterest hopes to be the place where consumers check out new and exciting things, rather than the dull old search engines of Google and Amazon.

Pinterest is responsible for 23% of referrals to e-commerce sites. Lopp also stated that there are 30 billion pinned posts on the social network with that number growing by an average of 25% every quarter.

And there's us thinking it was just used by a bunch of girls gawping at photos of things that they can't afford.

TOPICS:   High Street News

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment