Phones4U to open inside Currys & PC World stores
DSGi are aiming to raise their retail game and have tempted Phones4U to open in at least 50 of their Currys and PC World stores over the coming year. The move follows a trial of the idea in a handful of the group’s megastores in recent months.
The specialist phone-flogging areas will be staffed solely by a crack team of specially-trained Phones4U staff, thereby reducing the chances of mobile phone customers being pestered to buy unnecessary HDMI cables or Norton Frigging Antivirus.
Following the announcement, new DSGi rivals Best Buy flexed their own muscles, announcing that they’re chuffed with the response to the launch of their own ‘big box’ stores. A spokesdude for partner company Carphone Warehouse said: “We are delighted with the launch of the first Best Buy stores – the customer response is excellent.” Woah!
Here at Bitterwallet, as we riffed on the Currys/PC World/Phones4U story, Mof wondered if the Phones4U mini-stores would have a Starbucks in them and then I said something about there being a Sock Shop inside the Starbucks. You know, like Russian dolls or something. It was hilarious – you should have been there.