Peacocks fans of Cheryl Cole and Take That this Christmas
As sure as eggs are eggs, Peacocks sell clothes. Workwear, swimwear, nightwear, footwear, outerwear, knitwear and all the party wear that attends Christmas parties only to be returned two days later, together with the excuse "it doesn't fit properly and I'll like a refund, please". Peacocks have over 550 outlets in the UK, and all of them to a store sell clothing, besides a smattering of accessories. So it makes perfect sense for Peacocks to move into music retail.
Hoping to plug the gap where Woolworths and Zavvi used to rule, Peacocks will be pushing the nauseatingly trite pop vomit of Take That, Cheryl Cole and The Saturdays into your shopping bags, while also selling a range of t-shirts to tie in with the artists. In a series of ghastly Frankenstein-style experiments, the two disparate products will be fused together to create a "gift package".
But Peacocks is merely the puppet in this - it's Universal Music who are seizing the chance to claw back sales of their physical product by selling it through third party brands. Having said that, it's more of a return to form for the clothing retailers; when Peacocks was founded in the late 19th century, it was a penny bazaar that sold all manner of minutiae. Except CDs, obviously. 8-track tapes, maybe.