PC World and Currys - everything is great, nothing to see here

3 September 2009

Worried about the recession putting you out on the street and the high street out of business? Don't be! Everything is ok and there's absolutely no need to panic whatsoever. Says who? John Browett, chief executive of DSGI - that's who! After the release of DSGI's latest trading statement, Browett told The Times that DSGI is “seeing some evidence that, in fact, it’s not going to be quite as bad as some of the more pessimistic economic scenarios” and that consumers were displaying renewed confidence by “trading up” to mid-priced ranges:

“Given the challenging environment, this is an encouraging start to the year... we remain cautious about the economic outlook.  However, we are making good progress on our renewal and transformation plan to deliver an unbeatable combination of value, choice and service for our customers.”

So good news, there - PC World and Currys are perfectly positioned to ride out the recession, and any reports of savage cost-cutting and restructuring behind the scenes is all coincidental. So what did DSGI's trading statement say that has restored so much confidence and fighting spirit? Just take a look at those numbers:

  • a 6% fall in like-for-like sales in the four months to August 22, excluding the cost of new stores
  • growth of sales of electricals in the UK and Ireland down 14%
  • growth of sales of computers in the UK and Ireland down by 15%
  • DSGI disposed of its business in Poland for €1: "The Polish market should have been a great market for us. We would probably have had to open 50 stores. That scale of investment wasn’t possible."

That's the sort of good news you just can't buy, although if you could you'd also have to buy a set of gold-plated scart leads passed to you with both hands by a DSGI employee.

[The Times]

TOPICS:   High Street News   Games

23 comments

  • -+=Mike H.
    So DSGi are going to make the final Carry on? 'Carry on up shit creek without a paddle'
  • Lumoruk
    think they've based this on me exchanging my faulty (turned out to be fine) 8800GS for an 9800GT :)
  • Joff
    I went into PC World last week to return something and spotted a great big TV aerial/dish/thing on a shelf. Not sure how to fit that into my laptop.
  • PC S.
    I need to buy a toaster to plug into to my ussb port is that possible at all? Crumpets for tea Mmm
  • swampy_donkey
    You should rename this blog BitteratDSGiwallet. I've had a few rough experiences there, but they must have truly taken you round the back pulled your trousers down and er well... You can imagine the rest. Or perhaps DSGi murdered your wife? Raped your kids? Molested your brother?
  • the r.
    Guys, firstly we have to consider that electrical items have dropped in price considerably over the last 12 months. where a TV or Laptop would have been 25-30% more last year, I think that a drop in sales of just 6% including europe is a great result considering the economic climate. You may feel i'm just another sad loser who is backing DSGi but don't underestimate John Browett and the plans he has for the company's future. I'm sure like me he realises the company isn't perfect and knows there is lots of work to be done but with David Walmsley joining from John Lewis in October things can only get bette.
  • Craig
    I think most of the hate directed at DSGi group is due to the fact that their stores are staffed by utter fuckwits! I went with a friend to PCworld to help him choose a laptop, because their prices are actually quite reasonable! Walked in and straight to the laptop section, got pestered by about 10 dippy looking assistants, told them all we were just looking. Narrowed it down to a few choices, but wanted some more info than was on display, graphics cards to be precise. All off a sudden, no assistants in site, finally tracked one down and asked "can you tell me what graphics card this has and how much memory it has?" The guy looked like I had just asked him the meaning of life! Expected him to start sweating, shaking and then his head to explode! After disappearing for a while he returned but still could not answer my question.
  • The B.
    Anyone remember the Dime bar ads Harry Enfield did? Remember the one where he asks the "customer" if they remember their first Dime? That bloke was modelled on a DSGi employee: http://www.youtube.com/watch?v=gmT2sJAWFSs
  • swampy_donkey
    @ Craig Haha yeah i agree. A lot are complete muppets. But surely you could just find out yourself? Getting ready for the 'he sould know' statement.
  • Craig
    @swampy_donkey. I could find out myself, but how? I'm in the middle of a store, the info that is on display only give basic info; RAM, CPU, HDD etc. The PC's are all locked so I can't even go in to system info and check. Only option would be to go on the web on my mobile, using a GPRS connection, and search for the specs of that particular model! It's basically like going to a car dealer and asking them what size engine this model has and the guy just shrugging his shoulders at you! I fail to see how someone who is trying to sell PC's doesn't actually know anything about them!
  • Squid
    I think it's funny as they say that B2B sales are down. Wonder why when they made everyone in that department redundant, and now is run by one person.
  • DODGY
    Have you noticed they have used the VAT cut to their benefit? At first they reduced the VAT but they have slowly put their prices back up thus pocketing the savings that customers should get. A good example is the Kodak Black Ink Cartridge. Kodak produced the packaging for these and they printed £6.99 on the packets. This was the price set at the old VAT rate. Currys first cut the price - remember they were advertising the VAT cuts on their products? Currys have now reverted to the original prices even though VAT won't increase till Jan. Compare this same product with Argos- £6.79. This is just one example of the underhand business practice of this arrogant company. Perhaps BW can get a statement from Currys about their VAT increases?
  • access P.
    Just to let you all know the password for the demo PCs in Crookys is DG. It may be the same for PCWorld. Feel free to edit the settings - SHIFT, ALT and PRINT SCREEN is always a headache as they have no technical knowledge to fix. LOL.
  • ilovebitterwalletlikeiloveaids
    craig, it tells you the graphics card spec on the techscan demo on screen (the thing that locks you out of the pc) with a range of 150 laptops in our store how am i supposed to be able to instantaneously reel off a graphics card spec for any laptop that you wave your shit stained finger at? Did it not occur to you to actually engage in a conversation with one of the "10" sales colleagues that approached you in the first place, so that they would be on hand when you needed some information? Instead of being a social reprobate like most of our customers who for some reason find it impossible to have a friendly chat with someone they dont know. And then get pissed off that your not surrounded in sales colleagues as soon as you demand it. Your demands are unrealistic, Try asking that question in argos or tesco and see what the response is, then watch them look at you like you've just spunked on their kids on christmas day when you request a discount for spending £299. Fuck you but more importantly, fuck bitterwallet (again)
    • Andy D.
      @ilovebitterwalletlikeiloveaids In which position would Sir like to fuck Bitterwallet, and will he be needing some help in achieving an erection?
  • dora
    osted by ilovebitterwalletlikeiloveaids | September 3rd, 2009 at 5:50 pm craig, it tells you the graphics card spec on the techscan demo on screen (the thing that locks you out of the pc) with a range of 150 laptops in our store how am i supposed to be able to instantaneously reel off a graphics card spec for any laptop that you wave your shit stained finger at? Did it not occur to you to actually engage in a conversation with one of the “10″ sales colleagues that approached you in the first place, so that they would be on hand when you needed some information? Instead of being a social reprobate like most of our customers who for some reason find it impossible to have a friendly chat with someone they dont know. And then get pissed off that your not surrounded in sales colleagues as soon as you demand it. Your demands are unrealistic, Try asking that question in argos or tesco and see what the response is, then watch them look at you like you’ve just spunked on their kids on christmas day when you request a discount for spending £299. Fuck you but more importantly, fuck bitterwallet (again) HAHAHAHA WOW.... SALTY
  • KPIefpWEH
    In the last twenty years I have worked in retail sales for Time, Tiny, Byte, Sony Centre, independent hi-fi stores, Computer Mall (and all it's other names), BrightHouse and most recently DSGi. Unable to bother anymore I am now an unskilled, nigh-shift worker and about to return to my education. At DSGi I found the dumber the member of staff the more likely he was to swallow the company line, he was happier to follow Fives blindly and he was happier to plod on repeating his script to endless customers getting endless knockbacks. The management liked staff like that. DSGi in-store management consider product knowledge unimportant, they want Fives knowledge only. You could get into trouble for providing assistance or product knowledge. Nowhere in Fives is there a room for answering technical questions. Only are you buying today, what size or colour would you like... The staff aren't there to help you they are there to sell to you. Over last Xmas head office staff "helped out" in our store, and all the other stores(?), every last one of them were shocked by the pressure on the sales staff and the lack of product knowledge. One of the sales "team" explained to one head office bird you don't need product knowledge to sell to the gullible, and if your "guest" isn't gullible you want to move on as quick as possible to the next. Don't forget the sales team aren't impressed by the value of the item you're buying but by how many accessories and services you're going to take with your item. It's better to sell a cheap item with a load of accessories and services than to sell an expensive item. On the other hand customers expectations are on another planet, they want the moon on a stick for five new pence. Customers and staff of DSGi deserve each other. I shop online or from knock-off Nigel down the pub.
  • John
    I remember in DSGI figures for last year a buried item about the £20M they transfered to Hungarian business before selling it for a £1. I wonder how much they had to put in to offload the 8 Electro World stores in Poland. I also remember the proud words of how much they were investing into the new polish operation in 2005. Its now 4 European countries DSG have pulled out of. You can only take hits like this for so long!
  • Anonymous C.
    @Andy Dawson, to echo what Swampy_Donkey says, what have you got against DSGi that you haven't for, say KESA?
  • Paul Nikkel EDITOR
    Give us the dirt on KESA Anonymous Cowherd and we'll be all over it. [email protected]
  • the t.
    Hmm just read this on a share website, "I have been quite bullish about this share for the last year, but lately the vibes sneaking out have undermined my hopes. BUYERS rubbish, lack of stock now critical, and now joined by another woe! We found out yesterday the top 50 non WNR stores that were going to have a partial refit in time for peak has been cancelled due to lack of finance! What was the RI money for and where has it gone? Not impressed." looks like the cash has run out, no penny pinching is gonna save them now " Abandon ship!!!!"
  • the t.
    Well, all i can say is good luck to the people who work there finding new jobs. just heard that ' Electrical retailer DSG International is expected to win support from some of its biggest shareholders for a salary sacrifice schemeUnder the scheme John Browett, DSG chief executive, would sacrifice 25 percent of his salary in return for share options' ok next stop staff will be sacrificing their pay ( what little they get ) . that is a desparate way for a company desparate to gain credibility, to act. Not only that, all the money from the rights issue has gone. The top 50 performing stores were due to be refitted under the WNR scheme, this has now been canned due to lack of resources....
  • charitynjw
    @ ex tech 25% "sacrifice" of salary in return for share options at a discounted price - share prices are way down at the moment, so when they go back up, it's going to be worth a fortune.' Where's the sacrifice, Mr Browett?

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