Oddbins and Paddy Power rise up against Olympic marketing tyranny

25 July 2012

It’s almost time for the O***pics but as we know, it’s a heavily-branded affair, with no room in our eyespace for unofficial, unauthorised companies. Fortunately Oddbins are providing a safe haven for customers of those companies that aren’t allowed to affiliate themselves with the magic rings.

As part of their anti-O***pics campaign, anyone who goes into a branch of Oddbins wearing Nike trainers and has in their pocket a set of Vauxhall car keys, an RBS MasterCard, an iPhone, a bill from British Gas and a receipt for a Pepsi bought at KFC to receive 30 per cent off their purchase. It’s a big ask, but if that’s you, then you’re quids in for some bargain booze action.


Ayo Akintola, managing director at Oddbins, said: “The London Olympics is a once-in-a-lifetime opportunity for the whole of the UK’s business community to come together to support our fantastic athletes and celebrate an awe-inspiring festival of sport.

“But thanks to LOCOG (London Organising Committee of the Olympic and Paralympic Games), any business without the tens of millions of pounds required to join the cabal of multinational brand partners for the Games are reduced to the status of beggars on the gilded streets of the Olympic movement.

“We have taken steps to ensure our planned window displays do not flout any of these asinine rules, but we are doing this primarily to highlight the absurdity of the fact that the British people - who are paying for these games - are at the same time being subject to ridiculous rules. Even though our window designs will be within the rules, we would not be surprised if LOCOG goes loco.”

Strong words. Meanwhile, Paddy Power are getting ready to lock horns with LOCOG and are lawyering themselves up in preparation for a courtular battle with the O***pic rule book-wielding titans.

The scampish bookies have sponsored what they’re calling ‘the largest athletics event in London this year – but it’s an egg and spoon race in LONDON, FRANCE! (no, us neither). The ads went up around London, England and in the press yesterday, and naturally, LOCOG are doing everything they can to have them removed.


Can we maybe put an end to all this bullshit and get on with the ACTUAL SPORT please?

TOPICS:   High Street News


  • Studley
    Eh? The bullshit is 100x better than the actual sport. At least we can't bankrupt ourselves with bullshit.
  • Spencer
    I was in a high St today and saw a shop window saying 'London 2012 Olympic games - see our gold medal winning deals inside'... it was a privately owned clothes shop run by Indian/Pakistani types... I thought it was fantastic that they clearly had NO clue about the fines they'd soon be getting. I didn't have the heart to explain... sad really as it'll most likely bankrupt them...
  • Nikey H.
    Ayo Akintola , this guy's defo Nigerian. No wonder he's so pro at dodginess. Spencer, the Indian/Pakistanis will change their business name as soon as they get a fine letter. Duh!
  • Kevin
    Well it would be about right if Paddy Power was an official sponsor, you know ruining our high streets and forcing people into debt to help try and get them through their miserable lives ;)
  • catweazle
    Think it's time to have LOCOG removed.
  • Willywonka`s O.
    I think this cheeky advertising is a great sport....it`s cool watching companies trying to ambush it...better than the fucking dictatorship locog ...and we paid for these games lol...
  • Chewbacca
    They're going to flashmob the games to fuck, and it will be hilarious.
  • Trollateriat
    Nice use of the word cabal. Nice.
  • Me
    In a real word members of LOCOG should be stoned to death! CUNTS!

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