Oddbins and Paddy Power rise up against Olympic marketing tyranny
It’s almost time for the O***pics but as we know, it’s a heavily-branded affair, with no room in our eyespace for unofficial, unauthorised companies. Fortunately Oddbins are providing a safe haven for customers of those companies that aren’t allowed to affiliate themselves with the magic rings.
As part of their anti-O***pics campaign, anyone who goes into a branch of Oddbins wearing Nike trainers and has in their pocket a set of Vauxhall car keys, an RBS MasterCard, an iPhone, a bill from British Gas and a receipt for a Pepsi bought at KFC to receive 30 per cent off their purchase. It’s a big ask, but if that’s you, then you’re quids in for some bargain booze action.
Ayo Akintola, managing director at Oddbins, said: “The London Olympics is a once-in-a-lifetime opportunity for the whole of the UK’s business community to come together to support our fantastic athletes and celebrate an awe-inspiring festival of sport.
“But thanks to LOCOG (London Organising Committee of the Olympic and Paralympic Games), any business without the tens of millions of pounds required to join the cabal of multinational brand partners for the Games are reduced to the status of beggars on the gilded streets of the Olympic movement.
“We have taken steps to ensure our planned window displays do not flout any of these asinine rules, but we are doing this primarily to highlight the absurdity of the fact that the British people - who are paying for these games - are at the same time being subject to ridiculous rules. Even though our window designs will be within the rules, we would not be surprised if LOCOG goes loco.”
Strong words. Meanwhile, Paddy Power are getting ready to lock horns with LOCOG and are lawyering themselves up in preparation for a courtular battle with the O***pic rule book-wielding titans.
The scampish bookies have sponsored what they’re calling ‘the largest athletics event in London this year – but it’s an egg and spoon race in LONDON, FRANCE! (no, us neither). The ads went up around London, England and in the press yesterday, and naturally, LOCOG are doing everything they can to have them removed.
Can we maybe put an end to all this bullshit and get on with the ACTUAL SPORT please?