Next tries to bridge the gap with Newcastle, fails

"Later this month Next will open their new store in Newcastle's Eldon Square shopping centre," reports avid Bitterwallet reader Jon, "and ahead of the event they've sent out some launch information to their staff."

"Wanting to make the front of the document look more interesting, they've added a photo of a famous Newcastle landmark."

"Oh, wait a minute."

Bitterwallet - Next Newcastle Sydney blunder

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